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GOOGLE SEARCH ADS FOR BEGINNERS
Wondering how to grow your business with a continuous flow of new clients and customers? Loads of people search Google to find the product or service that will solve their problem or bring them joy. Google ads is an easy, effective way to get your business at the top of Google searches.
Already tried Google ads but gave up because it didn't work? Google ads is difficult to set up right. Many advertisers become disillusioned when they find the adverts didn't work for them. Setting up the account and campaigns correctly makes a big difference to the success.
In this course we show you how to set up your account correctly and move from smart mode to expert mode. We show you how to navigate around the dashboard, what to write in your advert, how to understand when to create a new campaign or when to create a new adgroup. We discuss keyword strategy and key metrics like click through rate.
What You'll Learn
- Understanding how to move an account from the smart to expert mode
- Understanding the hierarchy of campaigns and adgroups
- Knowing when to start a new campaign
- Knowing when to create a new adgroup
- Getting ideas for how to write the best advert
- Understanding ad extensions
- Ability to use Google's keyword planner tool
- Ability to use Google trends
- Navigating the Google ads dashboard
- Understanding the key metrics, like click through rate
- Being able to preview your live advert
Course Trailer
Watch the course trailer to discover if this is the right course for you.
Best Suited To
Google ads is ideal for small, local businesses who want a no-fuss, easy way to get on page one of Google in a local suburb, capital city, country town, region, state or province.
Businesses who have benefited from this course include;
- Dog-groomers
- Physiotherapists
- Driving schools
- Cafe suppliers
- Home painters and decorators
- Roof renovators
- Lawyers
- Accountants
This course is great for Google ads beginners or if you have tried to get Google ads going but they haven't worked.
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"Fiona was extremely professional and went above and beyond our sessions to assist me. I found Fiona to be highly informative and I believe we have already started seeing the benefits of Fiona's work translating into client numbers." Nicholas Penny |
What's Included
Step by step video lessons, including
- Setting up Google ads account
- Moving from smart mode to expert mode
- Understanding campaigns and adgroups
- Writing the advert
- Editing the advert
- Understanding ad extensions
- Using Google's keyword planner tool
- Discovering Google trends
- Determining your keyword strategy
- Understanding Google ad metrics
- Previewing live Ad
- Trouble-shooting Google ads not showing
This is a Google Search Ads course to get started with the basics. We do not cover shopping ads, YouTube ads or display/remarketing ads.
Sample Lesson
Watch our sample lesson. If you like the teaching style in this video, you'll love our course.
YouTube's great - but...
- You can waste hours and hours of time watching irrelevant videos
- The sequence of learning can often be random
- The delivery can be too fast
Learning in a structured step-by-step way gives you the best chance of success.
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"Honest, helpful practical advice. I appreciate Fiona how you understand the tradeoff of a startup on effort/time/costs vs. return on investment. I am looking forward to working more with you." Peter Aquilina |
What You Get
16 videos. 2 hours 12 minutes
Access for 12 months from date of purchase.